A little about me.
I am a versatile and passionate professional with a rich background in tech and fashion. I've held leadership positions as the Head of Marketing in B2B tech companies – including Klarna and Divid – and earned a Master's degree in marketing and sales from ESADE Business School (Top 4 Business School Worldwide - Financial Times).
Before marketing, my professional journey began with a BFA in Fashion, after which I wrote "The Fashion English Bible," a bilingual guide to the fashion world, available across major retailers in Spain. This led to my transition into content creation, where I fell in love with marketing!
I know the fashion and retail industry inside out, particularly their tech needs. I have established marketing teams, created marketing strategies and campaigns with proven records, and led branding projects. Today, I offer freelance marketing and branding services, bringing a wealth of diverse experience to the table.
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Marketing Strategy
No one-size-fits-all formulas here – just a personalized approach to cater to your unique needs. I'm dedicated to laying the groundwork for marketing success that propels companies to new heights — particularly for B2B tech businesses serving the fashion and retail space. Let's create a bespoke strategy that sets your brand apart and ensures lasting success.
Branding Strategy
& Creation
Teaming up with an accomplished brand designer from a world-leading agency, we ensure your brand not only stands out but leaves a lasting impression. Our collaborative approach merges strategic vision with design expertise, unveiling a distinctive and memorable brand presence in the competitive landscape.
Content Writing
Whether you seek engaging blog posts, captivating ebooks, or compelling social media copy, I bring a wealth of expertise (including SEO) to meet your diverse content needs. Elevate your brand narrative and online presence through tailored, high-quality content that resonates with your target audience.
Customer obsessed
Before venturing into my marketing career, I did everything – from making pizzas to serving high-end clients in luxury fashion stores – my diverse journey underscores a key principle: successful strategies prioritize customers. Now, let's infuse that customer-centric ethos into your marketing for a fresh and resonant brand presence.
Bilingual & Global
Originally from the US, I grew up in a Hispanic household and have been based in Madrid for over a decade. Not only am I fully bilingual in American English & Spanish, but I also possess experience with an array of markets across EMEA and the US.
Fashion & Retail Tech
Over the past decade, my career has unfolded at the intersection of fashion and tech. Leading marketing endeavors for diverse technology companies, from MarTech to FinTech, I catered to the unique demands of fashion and retail clients. My in-depth familiarity with both sectors positions me as an expert for B2B companies targeting these industries.
Creative & Analytical
Fun fact: I indulge in painting during my free time. Creativity has been intrinsic to my essence since childhood. In the realm of marketing, I channel this creativity, seamlessly blending it with my analytical side. After all, a creative concept in business should always yield tangible results.
Gina Gulberti,
VP Marketing at Launchmetrics
"She is one of the most organized, kind, motivated, and spirited people I've ever had the opportunity to work with. Tenacious, intelligent, and hugely passionate, she always showed dedication to her work and a constant willingness to go above and beyond when it was needed. Rosanna’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our department."
Daniel Espejo,
General Manager Spain & Portugal at Klarna
“Rosanna is deeply passionate about her work, dedicated to the company’s goals and mission, and takes it on as if it were her own company. She has great attention to detail and always delivers high-quality work.”
Shane Farrell
SKF Consulting
“Rosanna consistently delivers high-quality content infused with creativity and flair. Her attention to detail is unparalleled, and her ability to transform basic copy into top-quality content is exemplary. Beyond her exceptional writing abilities, Rosanna's professionalism made her a pleasure to collaborate with.”